Nudge

The Nudge 2L Challenge Jug

$34.99 USD

~~$54.99 USD~~ $34.99 USD

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Color Black

One bottle. One day. Done.

Fill it once in the morning, finish it by sundown. No refills, no counting, no "did I drink 1L or 1.5L today?" The full daily target sits on your desk — the only thing left is to drink from it.

The motivational lines down the side aren't pep talk. They're environment design. Each level tells you where you should be, without an app or alarm needing your attention.

KEY FEATURES

2L total capacity — your full daily hydration target in one bottle
Time-of-day markers down the side (good morning → almost there)
Carry handle + screw-on lid with leakproof flip-top spout
BPA-free, food-grade Tritan plastic
Black, smoked finish — blends into a desk, not a gym

THE LOGIC

Most people fail at hydration not because they don't care, but because the smaller bottles require five "should I refill?" decisions per day. Each one is a small mental tax. By 3pm, you're done deciding.

One big jug removes the decision entirely. You decide once — in the morning, before you fill it — and the rest of the day handles itself.

That's the whole pitch. Move the decision out of the day, and into the morning fill.

HOW TO USE IT

Fill it once, first thing. Coffee brewing? Bottle filling. Habit stacked.
Set it on the desk, in your line of sight. Not on a shelf. Not in the fridge.
Drink to the next time-line throughout the day. By "5PM — DON'T GIVE UP", you're at 1.5L.

Day 7: this is just what you do now.

SPECIFICATIONS

Capacity — 2L / 64oz / ~68 fl oz

Material — BPA-free Tritan plastic, food-grade

Lid — Screw-on cap with leakproof flip-top spout · carry handle

Markers — Time-of-day motivational lines printed on the side

Dimensions — ~11" tall · 4.5" diameter

Weight — ~0.65 lb empty

Care — Top rack dishwasher safe; hand-wash the lid

Colour — Black with smoked finish